Paris Saint-Germain unveil special-edition kit with J. Cole's Dreamville
PSG and J. Cole's record label Dreamville have released a deep blue special-edition kit, on sale in Paris for one day only.
Paris Saint-Germain and Dreamville, the record label led by rapper J. Cole, have teamed up on a special-edition kit. The partnership was announced in a collaborative Instagram post on Thursday, November 5.
A deep blue design
A 10-second clip shows the kit hanging in a locker inside the Paris Saint-Germain dressing room. It is a rich, deep blue made from a material that shines in the light. The design keeps several classic kit features, including vertical stripes, a collar and long sleeves. All the branding is in the same blue, giving the shirt a monochromatic look. The post was captioned "Ici c'est Paris!" and tagged #LeFallOff.
Limited sale in Paris
A separate announcement said the kit will go on sale in "limited quantities" on one day only. Fans can buy it on Friday, November 6, from 11 a.m. to 8 p.m. local time at the club's team store on Avenue des Champs-Élysées.
Links between club and artists
J. Cole comes from North Carolina, but his close friend and Dreamville artist Bas was born in Paris and has been a longtime PSG supporter. In March, Bas served as a mentor for the club's Music Lab programme, which held a writing camp for emerging artists at the Parc des Princes.
The two sides also worked together last summer, when the club held a pop-up in Los Angeles. It featured several collaborations, including hoodies and T-shirts with a colourful floral design from J. Cole's collective. The club has done similar projects before: its third kit in 2024 was designed with British rapper Central Cee and used his signature rose gold colour.
Season context
There is no word on whether the new kit will be worn in a match. Paris Saint-Germain won their second straight Champions League title in May and currently top the Ligue 1 standings with a 6-2-1 record. The squad includes Ousmane Dembélé, who scored a hat trick for France at the World Cup, and Ferran Torres, who won the tournament with Spain.
Other clubs have also moved into music partnerships this season. FC Barcelona continued its artist series with Spotify, and Tyler, The Creator designed this year's El Clásico kits and a whimsical merchandise collection through his GOLF WANG brand.